Dove evolution essay

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The case study solution is based on the branding strategy of Unilever, which changed after the year 2000. The company had been operating with several brands, in several geographical areas. The company realized that this strategy was resulting into a haphazard image of the company due to decentralization. The company decided to reduce its number of brands, and select some of its brands as “Master brands”. The case revolves around how this change in strategy affected the positioning of “Dove”.  The case and its questions address the effects of this change in strategy, and what risks or advantages the company could have due to this evolution.

Dove evolution essay

dove evolution essay


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