Abraham Lincoln once said “it is more honourable to fail than to cheat.” In his letter to his son’s tutor, the letter talked much about his dreams to his son and prayed that the world might mould him into a better, respectful and vigorous man. Failure is just but a stepping stone to success. Without light, we would never know the beauty of light. For this reason, we should learn to work smart and be honorable in our way of doing business. Following the laid out principles may work for you, and it may not work for me. Irrespective of what you do, do not compromise on your moral ground. Be the honorable person to be true even when everyone around you is doing wrong. Eventually, even though you might not see it, it will pay off. Just like the beauty flower blossomed in the spring, so shall your business grow after the recession?